Freelance Writer/Marketing Consultant January 2012 - July 2013
Grace Hospital - Created the strategy, website plan and copy for the launch of the Grace Prostate Cancer Centre and projected managed the production of the website.
Burger Wisconsin - Created a strategy for the brand’s social media efforts, and managed social media accounts.
Bay of Plenty Rugby Union - Created a strategy to increase engagement on social media channels and managed a campaign designed to increase interest in the local children’s rugby club.
Sun Media - Worked as a freelance writer and hosted promotional video content.
Everme.com (later folded into Luggage.co.nz) - Main tasks included writing product descriptions, managing social media accounts, producing copy for the blog and promoting the company’s products through those channels. I also assisted with marketing strategy, including SEO and advertising.
Marketing Director @ Skimlinks (San Francisco) October 2010 – November 2011
I was promoted into this role to handle all communications, marketing and PR efforts for the company in both the US and UK.
Creating and co-ordinating an international marketing strategy
Handling all press enquiries, press briefings and pitches
Executing all social media strategy across Twitter, Facebook, YouTube and company blog
Producing copy for the company website, optimized for SEO and conversions
Executing the company’s search marketing strategy
Producing content on behalf of the company CEO for opinion editorials
Executing email marketing efforts, producing copy, directing design and managing delivery
Planning corporate and business development events; co-ordinating speakers, venues, and invitations
Representing the company at industry events, acting as brand ambassador
Communications Manager @ Skimlinks (London) April 2009 – October 2010
In this role, I performed a varied range of duties, including client communications and relations to marketing and business development.
Working with clients on both sides of the business (online retailers and online publishers) to arrange promotional deals
Planning corporate and business development events
Creating award entries, submitting speaker proposals, liaising with media outlets
Representing the company at industry events and hosting online promotional events (live webinars)
Managing the external PR team, also acting as a point of contact for media
Social media management and industry advocate
Marketing strategy and execution, including collateral, sales tools, and online presence
Journalist @ Sun Media January 2007 – December 2008
Creating editorial and advertorial articles for a wide range of publications, including lifestyle magazines and newspaper titles
Working with clients to create advertorial articles for a range of audiences
Finding leads and producing local news articles
Interviewing high profile figures in the community
Acting as Chief Sub-Editor for two extended periods, resulting in increased editing responsibility
Creative Writer @ Radioworks April 2005 – December 2006
Working with the creative team to write, direct and produce 30 and 60 second radio commercials for a diverse range of radio station brands
Working with clients to create specs to fulfill their radio advertising goals
Writing scripts to edit and approve along with the client
Creating and directing the commercial with the producer and vocal talent
Acting as Creative Director for two extended periods
Representing the radio brands at promotional events