Absence marketing: the rise of the non-ingredient

Try and tell me you have nothing in your house that's 'free-from' something. Kiwis, especially, love a bit of active avoidance. Take a stroll through the supermarket and you'll find an absence of all the ingredients you could ever want to not have. We've all decided we want more from the products we consume and use on our bodies, and by that we mean less - we want less

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dissecting digital: lingerie brand, HotMilk

Hotmilk bras are expensive; but a lot of specialised maternity underwear is. Most of it scores points on practicality alone, while Hotmilk offers something above and beyond. 

Their campaign imagery just reflects that. It's fashion-foward, lush, expensive-looking. More Agent Provocateur than Bendon Outlet. Totally fitting too - they're selling a dream, an emotional purchase that converts outside the realm of the logical. We'd buy a Hotmilk bra because we want the lifestyle that their campaign imagery represents. Sexy, empowered, in control and achingly stylish...all with a bambino on board.

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Hannah Keys
Art + Luxury: A winning formula for marketing high-end brands

In today's marketing landscape, luxury brands and the art world co-exist on a mutually beneficial basis. It makes sense after all - they share a lucrative cross-section of the population, a customer segment that may find itself equally excited over a limited edition designer handbag as a new sculpture from a buzzed about artist.

The line has been well and truly blurred of late, with art and luxury colliding to create the kind of cross-promotional opportunities the average brand could only dream of.

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Kyoto Tower: Unlikely Manga Mecca

If you have in fact been to Kyoto, say, in the last 50 years, it's quite likely you will have come across a structure that stands apart from the incredible surrounds. Well, up, and apart.

The Kyoto Tower. The tallest building in Kyoto by a country mile, and not only the tallest, most visible, entirely unmissable - but quite possibly the ugliest.

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Hannah Keys